Value Proposition: How do you create value for your product and business?
When customers invest in your newly-developed product they expect to receive value. A product that fits their needs and addresses their ‘Pains’. When buying a new product you gain a lot of things.
|10/2014||Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)||Alexander Osterwalder||This is the corresponding book to Alexander Osterwalder's concept of the Value Proposition Canvas. It is about making sure you unite your product and align it to your customer's expectations.|
|06/2013||4 Steps To Building A Compelling Value Proposition||Michael Skok||Skok talks about the necessity of building a value proposition by defining 4 steps. It is something entrepreneurs miss out on due to not enough investment into the concept of what really matters for customers.|
|08/2012||Achieve product-market-fit with our brand new value proposition designer canvas.||Alexander Osterwalder||Alex introduces a concept called the Value proposition canvas promoting synergy between the product and the customer. It shall help businesses approach their value proposition more effectively.|