Value Proposition: How do you create value for your product and business?
When customers invest in your newly-developed product they expect to receive value. A product that fits their needs and addresses their ‘Pains’. When buying a new product you gain a lot of things.
| Publishing date | Name | Author | Details |
|---|---|---|---|
| 10/2014 | Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) | Alexander Osterwalder | This is the corresponding book to Alexander Osterwalder's concept of the Value Proposition Canvas. It is about making sure you unite your product and align it to your customer's expectations. |
| 06/2013 | 4 Steps To Building A Compelling Value Proposition | Michael Skok | Skok talks about the necessity of building a value proposition by defining 4 steps. It is something entrepreneurs miss out on due to not enough investment into the concept of what really matters for customers. |
| 08/2012 | Achieve product-market-fit with our brand new value proposition designer canvas. | Alexander Osterwalder | Alex introduces a concept called the Value proposition canvas promoting synergy between the product and the customer. It shall help businesses approach their value proposition more effectively. |