A/B testing: What does it take to be efficient?
A/B Testing is used to compare an existing version of your product/feature against another version of your product. The purpose of this is to find out whether your new version is performing better than your existing one.
How do you make sure that you use A/B testing as a tool to improve your product’s performance? Running a successful A/B test is dependent upon a number of factors. You want to make sure you choose the right sample size and determine how long the test should run as well as how many conversions are needed for your test to be valid.
| Publishing date | Name | Author | Details |
|---|---|---|---|
| 03/2015 | Grow Your Conversion Rates Consistently with an A/B Testing Calendar | Peter Tanham | Peter talks about setting up A/B testing calendars to bring more transparency to testing and document what will be tested when and with which goal. |
| 02/2015 | Stopping A/B Tests: How Many Conversions Do I Need? | Peep Laja | When should you stop A/B tests and how do you know you really have a winner. |