A/B testing: What does it take to be efficient? A/B Testing is used to compare an existing version of your product/feature against another version of your product. The purpose of this is to find out whether your new version is performing better than your existing one. How do you make sure that you use A/B testing as a tool to … Read More
Landing Pages
The Art of developing an engaging Landing Page What makes a great Landing Page? Explore articles that open up about the secret of successful Landing Pages and find out what components are essential. A landing page needs to push more than one button to approach the user successfully. Do not turn it into one big promotional piece and add a … Read More
User testing
User testing: How to efficiently find out what your users value Find out what industry experts and companies value when approaching user testing. User testing is crucial to the success of a product. Without dedicated users there is no product. In order for a company to run a successful test there are a number of factors to considerate. How do you … Read More